This means that the more authority you have, the more customers you can attract through organic search. Google wants to provide its users with reliable information and results. The authority of your website in the eyes of Google influences how well you can rank in search engine results. Need an example? has a domain authority of 94, CNN has 96 and also 96. A Domain Authority score ranges from one to 100 with higher scores corresponding to a greater ability to rank. It predicts how likely a website is to rank on search engine result pages (SERPs). Step 2: Domain Authorityĭomain Authority (DA) is a search engine ranking score developed by a provider of SEO tools named “ Moz”. We’ll take a deeper look into an often underestimated ranking factor – Domain Authority. This is the second article of our four-part series in learning how to get your content to the top of Google organic search. Step 4: User Experience (UX) and Usability.Google rewards this with a corresponding ranking. If all four are well maintained and optimized, the relevance of your content increases automatically. In this article we’ll explain why domain authority is an important ranking factor.Ī quick recap: Targeted search engine optimization is based on four pillars.
Only websites that can stand out from the mass of search results are visible to their target audience.
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